Chop & Wok

A wok-based restaurant and takeaway business that serves Pan-Asian fusion food




Franchise Opportunity


Just £15,000







About Chop & Wok

Chop and Wok is a wok-based restaurant and takeaway business that serves Pan-Asian fusion food from China, Thailand, Malaysia, Japan, and India in a modern setting.

The company was founded in 2009 and has a number of stores in Birmingham, Solihull, Wolverhampton and Coventry.

Popular with people wanting a lunchtime meal and evening diners, the Chop and Wok menu allows customers to select a wide variety of ingredients and special sauces.

For ease of use, it’s divided into two parts: Chop, where diners can choose from a selection of wraps and salads; and Wok, which features a range of noodle and rice stir-fry dishes. Sides and drinks are also available.

When it comes to its food, the company has three guiding principles: ‘fresh’, ‘tasty’ and ‘healthy’. Meals are prepared in an open kitchen, meaning customers can watch their food being prepared.

All stores accept direct online orders via the website and the newly launched Chop and Wok app, while they also work with various third party ordering services.

Chop and Wok says all cooking oil used by the franchise is reused for things such as fuel, while the extraction system it uses traps around 94 per cent of the grease particles produced during cooking, significantly more than the 40 per cent trapped by industry standard filters.

Chop and Wok says its goal is to become a national brand by developing a network of company owned and franchised outlets. It is a provisional member of the British Franchise Association and launched its UK franchise scheme in 2016.

How does the Chop and Wok franchise model work?

This company provides investors with a ‘turnkey’ franchise opportunity, meaning every aspect of launching, establishing and growing the business is taken into account.

Chop and Wok franchisees use the company’s contemporary branding and leverage its tried-and-tested systems and know-how, as well as receive assistance with site selection, store fit out and lease negotiations.

They also benefit from an established supply chain and are included on the company’s website, which has 3,000-plus hits a week.

Additionally, Chop and Wok reinvests franchise fees into systematic SEO for each store and inclusion in local marketing drives through SMS and email marketing.

As well as initial and ongoing training and support from the franchisor, franchisees are given a comprehensive operations manual, which provides detailed information on every aspect of running the franchise, plus access to the Chop and Wok intranet site for further help and guidance.

Why is the Chop and Wok franchise a good investment?

The food and eating experience Chop and Wok stores provide are in demand, which is why the company has ambitious plans to become a national chain.

The company claims its fusion food offering, which combines south Asian and Oriental cuisine, is unique in the market, giving franchisees a distinct selling proposition.

The opportunity will tick all the right boxes if you’re considering investing in a food franchise that prides itself on its healthy menu, is modern in its outlook and use of technology to maximise sales and the customer experience, is environmentally friendly and gives franchisees a tried-and-tested method of replicating the company’s success in the UK to date.

In addition, Chop and Wok food appeals to both lunchtime and evening diners from a wide range of age and socioeconomic groups. The amount of different food choices on offer means the chances of diners returning to sample different ingredients and sauce combinations is high. Once a franchisee has established their Chop and Wok business, they have the opportunity to open additional stores.

What’s the earnings potential of a Chop and Wok franchise?

This depends on the franchisee’s ability to follow Chop and Wok’s franchise system, the time they invest in the business, store size, where it’s located and overhead costs.

However, as in indication of potential return on investment, the company will provide interested investors with the financial information and trading figures of some of its company owned stores.

Its business projection calculator also gives would-be franchisees an insight into what they can expect to earn throughout their time trading using the Chop and Wok banner.

What skills are required to become a Chop and Wok franchisee?

No prior restaurant experience is necessary to become a Chop and Wok franchisee.

However, franchisees must be committed to being their own boss, possess the ability to work hard, be able to provide excellent customer service, be able to follow a proven system, be self motivated and have entrepreneurial flair.

What training and support do Chop and Wok franchisees receive?

Initial training, which takes place at one of Chop and Wok’s company owned stores, goes in-depth into every area of the business.

When it comes to support from the franchisor, franchisees benefit from marketing activity during the launch phase of the business, as well as local and national promotions, which are designed to raise awareness of the Chop and Wok brand and drive customers to stores.

Assistance with business management is provided by an experienced team either face-to-face or over the phone. Regular progress reviews are conducted to ensure franchisees remain on target to achieve their goals.

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