Wok&Go

Fresh, Asian fusion food chain, blending the best in Thai, Malaysian, Indonesian, Chinese and Japanese cuisine

AVAILABLE LOCATIONS:

UK

BUSINESS TYPE:

Franchise Opportunity

MINIMUM INVESTMENT:

From £60,000

FINANCING AVAILABLE:

Yes

TRAINING INCLUDED:

Yes

HOME-BASED:

No

What is Wok&Go and what services does it provide?

Opened in 2008, Wok&Go has since established itself as a fresh, Asian fusion food chain, blending the best in Thai, Malaysian, Indonesian, Chinese and Japanese cuisine.

The company has already opened franchises across the north west, north east, Midlands, Wales and south of England and is continuing to expand its franchise brand in these regions and internationally.

The spark that started the Wok&Go flame was a simple one: a love of the taste, aromas and overall experience of Asian dining in New York City.

The idea behind Wok&Go is simple: the brand takes the name seriously – and literally. It’s all about fresh, tasty food cooked to order in minutes.

Wok&Go is fast food, but not as you know it. The company first fired up the woks in Chester in 2008 and its hearty noodle boxes, packed full with Far East flavours, made Wok&Go pretty popular.

It wasn’t long before the company was opening more and more stores. Today you’ll find Wok&Go across the north west, Yorkshire, Midlands and south east, with its sizzling woks at the ready to bring you a taste of Asia.

How does the Wok&Go franchise model work?

The company uses its own recipes, with all noodles cooked to order from quality and fresh ingredients in an open kitchen. The range is complemented by Wok&Go’s delicious rice dishes, salads, soups and Asian ice creams.

The concept fits within all main UK and international food service consumer trends: health, convenience, the quest for variety, speed, theatricality and the popularity of Asian food.

It is an eat-in, takeaway and delivery business model, meaning multiple revenue streams are available and it’s also a de-seasonalised business.

The brand attracts many different target groups, including students, shoppers, office workers and families.

What type of franchisee is Wok&Go looking for?

Whether you come to Wok&Go with retail experience or not or you wish to operate the store yourself or just invest in it, it is easy to set up a franchise with Wok&Go.

This is due to the company’s extensive support system, which aids you in finding premises, securing funding, recruiting your team and running the restaurant to its full potential.

Alternatively, you can invest in a franchise and have it established and run on a daily basis by Wok&Go’s experienced team.

This is an unmissable opportunity in the food sector with a fast-growing franchise that is the market leader in the UK and intends to remain so.

What training and support is provided to Wok&Go franchisees?

Over and above standard franchise support and training, Wok&Go offers a comprehensive training programme and initial/ongoing operational and business management support.

The company offers its franchisees:

  • A turnkey store solution including design, build and project management. Wok&Go is one of the few chains not outsourcing this service, providing quality shopfits at competitive rates

  • Assistance with recruitment and training of chefs and back-of-house staff

  • An area manager assigned to the franchisee’s store, visiting every two weeks

  • A national marketing programme comprising a specially designed customer app with 18,000-plus users

What’s the earnings potential of a Wok&Go franchise?

Make your enquiry if you are ‘woking’ to make healthy profits as a single unit, owner operator or if you want a multi-unit investment option and Wok&Go will show you how double-digit operating profits are a real possibility.

Franchise partner Ron Laker says: “I was looking for a franchise that offered me something different. Wok&Go hit the right spot, offering a great deal of flexibility in the managed franchise option.

“It allows me to get the best of both worlds as I am based in the USA and have other business commitments. In fact, it’s worked out so well I now own three sites.”

Pedro Martins, a franchise partner based in Portugal, says: “I’m a big noodle fan myself. A few months ago, I had a conversation with João Lucas from BrandPlus and he suggested Wok&Go.

“I’m so glad I looked into it, as I received very good training and support and I’m incredibly happy with the final result. I think Wok&Go has a big future and I’m proud to be part of it.”

What locations or territories is Wok&Go looking to operate in?

Locations are available across the whole of the UK, some areas with premises possibilities and waiting for the right franchisee.

What are the Wok&Go franchise’s terms of agreement and renewal?

10-year renewable terms.

Why is the Wok&Go franchise a good investment?

The Wok&Go franchise is the fastest growing noodle bar in the UK with 26-plus sites and counting. The brand has a nationwide presence and has tested its model in a variety of locations, including mall, high street, retail park and residential.

To the company’s knowledge, it’s the only franchisor to offer a ‘managed’ option, where the franchisor operates the store on behalf of the franchisee, offering a guaranteed return.

How in demand are the services or products the Wok&Go franchise provides?

This is one of the only food and beverage operators that was still operational during and post the COVID-19 pandemic.

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